1.5 The implicit give-and-take of adding value

Chapter 1

It’s always about adding value

Fundamental idea #1

The only thing people care about is whether you’re making their lives easier.

If you think that most people actually appreciate your audits, put that out of your head. Right now.

Post 1.5

The give-and-take

You want something. Maybe it’s money or recognition.

It’s all part of the free market. When you provide something of value, you receive something of value. And, as always, it’s the recipient who decides whether the things that’s offered is valuable.

Chapter 1 Sections

1.0 It’s always about adding value
1.1 What it means to add value
1.2 It’s a person-to-person activity
1.3 Generic brands don’t add much value
1.4 Adding value is the starting point for everything else
1.5 The implicit give-and-take of adding value

Supplemental Posts

None yet. Sorry.

It’s always about adding value

Fundamental idea #1

The only thing people care about is whether you’re making their lives easier.

The give-and-take

Table of Contents

Chapter 1 Sections

1.0 It’s always about adding value

1.1 What it means to add value

1.2 It’s a person-to-person activity

1.3 Generic brands don’t add much value

1.4 Adding value is the starting point for everything else

1.5 The implicit give-and-take of adding value

Supplemental Posts