| Chapter 1 Core Posts | Date Added | Last Modified |
|---|---|---|
| 1.1 What it means to add value | Coming Soon! | N/A |
| 1.2 It’s a person-to-person activity | Coming Soon! | N/A |
| 1.3 Generic brands don’t add much value | Coming Soon! | N/A |
| 1.4 Adding value is the starting point for everything else | Coming Soon! | N/A |
| 1.5 The implicit give and take of adding value | Coming Soon! | N/A |
Chapter 1
It’s always about adding value
Fundamental idea #1
The only thing people care about is whether you’re making their lives easier.
If you think that most people actually appreciate your audits, put that out of your head. Right now.
