| Chapter 6 Core Posts | Date Added | Last Modified |
|---|---|---|
| 6.1 Your actions must always support your brand. | Coming Soon! | N/A |
| 6.2 When you make a mistake, handle it. Transparently. | Coming Soon! | N/A |
| 6.3 Brands are about focus. But that focus can expand or evolve. | Coming Soon! | N/A |
| 6.4 It’s always about who you serve. And how you help. | Coming Soon! | N/A |
Chapter 6
Protect and nurture your brand
Fundamental idea #6
Your brand is the most valuable thing you have.
Once you prove that you can consistently solve their problems, they’ll call you back. Every time.
