I’m here to help internal auditors become more impactful
It’s that simple.
I’m Bud Schrock and I created The Essential Auditor. I have always felt that internal auditors was a perfect place to have a huge impact on their organization. But, that wasn’t what I usually I saw. So, over the past 20 years or so, I considered why some internal auditors make an impact while others struggle.
The result is – The Essential Auditor™.
My focus is not on helping you build your audit skills.
My goal is to make you more influential.
TEA provides a simple and practical brand-development process that happens to be especially valuable for internal auditors. When you develop your personal brand, you become more focused on what you want and how you can help others achieve what they want. That’s the path to becoming essential.
Will this help you build a career in internal audit? Absolutely. But whether you build a career in internal audit or not, the benefits of a strong personal brand, and the influence it generates, are indisuputable.
If you are not a brand, you are a commodity.
Philip Kotler
