Chapter 1

It’s always about adding value

Fundamental idea #1

The only thing people care about is whether you’re making their lives easier.

If you think that most people actually appreciate your audits, put that out of your head. Right now.


POst 1.1

What it means to add value

When you add value to someone, you’re either:

  • Helping them achieve a meaningful goal, or
  • Helping them resolve a problem

That’s it. That’s how you add value.