| Chapter 5 Core Posts | Date Added | Last Modified |
|---|---|---|
| 5.1 Your brand attributes help others remember you | Coming Soon! | N/A |
| 5.2 Your positioning is the foundation that you want them to remember | Coming Soon! | N/A |
| 5.3 You communicate your brand at various touch points | Coming Soon! | N/A |
| 5.4 You should carefully consider your brand artifacts | Coming Soon! | N/A |
| 5.5 You can share your brand in a variety of ways | Coming Soon! | N/A |
Chapter 5
Develop and announce your brand
Fundamental idea #5
People need to understand how you can help them.
If you’re not top-of-mind, they won’t call you.
