Table of Contents
The Path to Essential
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It’s All About Adding Value
People need others who can add value to their lives. If you have unique skills or experience, you’re able to add greater value.
The Internal Auditor’s Advantage
Internal auditors have a natural advantage when determining what unique and valuable services they can offer.
The Case for Professional Branding
Professional branding is how you’ll make yourself known to those who matter.
Developing Your Position
The first step is to decide what interests you and how you want to be special.
Developing Your Brand
Others will soon see how you can help in specific ways. You will start to become influential.
Living Your Brand
Over time, your brand will take over. People will automatically think of you when they need help because you’ve become essential.
