The process of developing your positioning and your brand is simple. But there are a lot of things to consider.

It helps to lean on others who are also going through the process. Entry-level staff auditors will have different considerations than a 30-year audit executive. Different parts of the world have different expectations about the role of internal audit. And even those with exactly the same background may have a different point of view on the highest and best role for internal audit.

Beyond the differing views about internal audit, we also have a unique combination of individual skills, experiences, and interests. It helps to share ideas and get feedback from others. It helps to hear from others what has worked for them. And what hasn’t worked.

So when you join this community, you have the option of joining different groups that might interest you. You can ask questions of the group. You can share your thoughts and get feedback. You can create your own group and invite friends to join you.

The point is – this is the place where can meet new professional friends and mentors. You can explore ideas. You can learn from others. And you can help teach others.

And we have a clear focus …

How can we, as auditors and individuals, demonstrate our ability to add value?